How to Filter Out AI on Pinterest

Why It Matters

The move responds to creator and user frustration with proliferating AI content and could improve user experience and trust, though its limited effectiveness and partial rollout may blunt impact for creators, advertisers and content-moderation efforts.

Summary

Pinterest has added a desktop setting that lets users toggle off GenAI interests to reduce AI-generated content in their recommended Pins, accessible under Settings → Refine Your Recommendations → GenAI interests. The change is rolled out via the desktop app (not universally available on mobile) and Pinterest warns turning interests off will make users see “fewer” — not zero — AI-generated ideas. The move responds to creator and user frustration with proliferating AI content and could improve user experience and trust, though its limited effectiveness and partial rollout may blunt impact for creators, advertisers and content-moderation efforts.