India Will Shape Global AI Governance, Says ElevenLabs’ Head of Global Affairs Alex Haskell

Why It Matters

India’s market size and evolving policy framework give companies like ElevenLabs a blueprint that can be exported globally, accelerating safe AI adoption across borders.

Key Takeaways

• Meesho handles 60,000 daily calls via ElevenLabs voice AI.
• Indian code‑switching spurred new multilingual voice solutions.
• ElevenLabs blocks celebrity voice cloning with No‑Go Voices feature.
• Company seeks uniform, stable AI regulations across markets.
• India's AI policies could set worldwide governance standards.

Pulse Analysis

India’s rapid digital adoption and massive user base make it an ideal proving ground for generative voice AI. Companies such as ElevenLabs are deploying infrastructure capable of handling tens of thousands of daily interactions, a scale that forces robust, low‑latency architectures. This operational muscle not only satisfies local demand but also creates reusable back‑ends for global clients, illustrating how emerging markets can drive technology that benefits the entire industry.

Safety and governance have become inseparable from AI product development. ElevenLabs’ multi‑layered safeguards—including the No‑Go Voices blacklist that prevents deep‑fake cloning of public figures—showcase a proactive, self‑regulatory approach that often outpaces government mandates. As nations scramble to codify AI rules, the firm’s call for uniform, stable regulations highlights a broader industry desire for predictable compliance frameworks, with India positioned to set a benchmark that other jurisdictions may emulate.

The ripple effects of India‑centric innovation extend beyond commerce. Multilingual models refined for code‑switching users are now powering applications worldwide, while the company’s Impact Program restores speech for individuals who have lost their voice, underscoring the social value of voice AI. As the sector rolls out advanced models like V3 Expressive Mode, the convergence of market scale, regulatory leadership, and ethical safeguards in India is likely to shape the next wave of global AI governance and product strategy.