Infoblox and GoDaddy Support Open Standards for AI Agent Discovery, Identity and Verification

Why It Matters

By building AI agent discovery and identity on DNS, the standards give the ecosystem a scalable, trusted infrastructure, reducing reliance on proprietary solutions and accelerating safe AI integration across the web.

Key Takeaways

• Infoblox launches DNS‑AID, an open AI discovery standard using DNS
• GoDaddy co‑authors Agent Name Service for AI identity and verification
• Both standards rely on existing DNS and PKI, avoiding vendor lock‑in
• Open standards let AI agents become discoverable and trustworthy online
• Infoblox and GoDaddy call on cloud providers and registrars to join

Pulse Analysis

The rapid proliferation of autonomous AI agents—from chatbots to micro‑services—has exposed a glaring gap: there is no universal mechanism for these entities to announce their capabilities or prove their provenance. Traditional DNS, the backbone of internet routing and naming, offers a globally distributed, highly resilient platform that already handles billions of queries per second. Leveraging DNS for AI agent discovery means developers can embed service descriptors directly into SVCB or DNS‑SD records, allowing any compliant client to locate an agent’s endpoints without bespoke APIs.

DNS‑AID and the Agent Name Service translate this concept into concrete standards. DNS‑AID defines a set of record formats and verification methods—such as DNSSEC and DANE—to publish metadata about an agent’s functions, versioning, and access policies. Meanwhile, ANS assigns a cryptographically signed domain‑based identity to each agent, enabling peers to verify ownership through PKI signatures anchored in the same DNS hierarchy. Because both specifications reuse existing DNS infrastructure, implementation costs are low, and the standards inherit decades of operational best practices, including caching, anycast resilience, and well‑established governance models.

Industry adoption could reshape how AI services are integrated into cloud platforms, SaaS products, and edge devices. A federated naming and discovery layer reduces vendor lock‑in, encourages interoperability, and mitigates security risks associated with opaque, proprietary registries. Infoblox and GoDaddy’s open invitation to cloud providers, registrars, and security firms signals a collaborative push toward a standardized, trustworthy AI ecosystem. As agents become routine components of digital experiences, the DNS‑based framework may become the de‑facto trust anchor, driving faster innovation while preserving the open nature of the internet.