Introducing Chloe, Your AI Sales Teammate in Close

Why It Matters

Chloe gives small sales teams the speed and consistency of larger operations, cutting the need for additional hires and accelerating revenue pipelines. Its deep CRM integration shifts the platform from a passive record‑keeper to an active sales engine.

Key Takeaways

• Chloe handled 780,915 calls during beta, reaching 104,251 prospects.
• Users reported a 50% increase in meetings booked after adoption.
• AI voice teammate integrates calling, qualification, and CRM updates within Close.
• Chloe Chat lets sales teams query data and summarize activity via text.
• Close targets small businesses, offering AI without hiring additional staff.

Pulse Analysis

The sales technology landscape is rapidly embracing generative AI to solve a perennial bottleneck: timely, high‑volume outreach. While large enterprises can staff dozens of SDRs, small and scaling businesses often struggle to respond to every inbound lead. By embedding an AI voice agent directly into its CRM, Close positions itself at the intersection of automation and relationship‑centric selling, offering a cost‑effective alternative to traditional headcount expansion.

Chloe’s beta performance underscores the practical upside of this approach. Over 780,000 calls generated more than 104,000 genuine prospect interactions, translating into roughly 6,400 hours of continuous conversation—equivalent to 268 days of nonstop dialing. Customers like ClientMatchmaking.com saw meeting volume jump 50% in just one week, while Freedom10’s founders cited Chloe as the decisive factor in staying with Close’s platform. The dual‑mode design—voice calls plus Chloe Chat’s natural‑language query capability—allows teams to qualify leads, enrich records, and schedule appointments without leaving the CRM, effectively turning data storage into a proactive sales engine.

Looking ahead, Chloe’s roadmap hints at broader workflow automation, from account research to CRM administration, signaling a shift toward AI‑driven “systems of action.” For small businesses, this means gaining enterprise‑level sales velocity without the associated overhead. Companies that adopt such integrated AI tools can expect faster lead response times, higher conversion rates, and a more scalable sales operation, reshaping competitive dynamics across the SMB market.