LinkedIn Adds AI-Powered Search to Help Users Find People

Why It Matters

By simplifying professional discovery, the AI search could increase user engagement and premium subscriptions while giving LinkedIn a competitive edge as other platforms race to embed AI in search functions.

Summary

LinkedIn is rolling out an AI‑powered people search feature that lets users enter natural‑language queries—such as “Find me investors in the healthcare sector with FDA experience”—to locate professionals more easily. The tool, initially available to premium U.S. members, expands on a job‑search AI launched earlier this year and aims to replace the cumbersome lexical search and filter system. Early testing shows users leveraging the feature to discover contacts for job opportunities, business development, and career growth, though results can vary based on query phrasing. LinkedIn plans to extend the capability to additional regions in the coming months.