LinkedIn Is Making It Easier to Search for People with AI

Why It Matters

By simplifying how members locate relevant contacts, the tool could boost engagement and drive Premium subscriptions while reshaping networking, recruiting and business‑development workflows across the platform.

Summary

LinkedIn has introduced an AI‑powered people search that lets users describe the type of professional they need—e.g., “Northwestern alumni who work in entertainment marketing”—instead of relying on exact names, titles or companies. The system uses generative AI to surface and rank matches based on relevance and the user’s network connections. The feature follows an AI‑enhanced job search launched in May and is initially available to Premium members in the United States, with a broader rollout planned.