Most Admins Say They Need a Major Overhaul of Data in Order to Succeed with AI

Why It Matters

If data quality and silos aren’t fixed, AI projects risk mis‑insights, compliance issues, and limited ROI; integrated data‑AI strategies like zero‑copy can accelerate execution and unlock the promised value of generative AI across enterprises.

Summary

Salesforce data shows 76% of business leaders feel pressure to deliver value with data, yet 84% say their strategies need a complete overhaul to succeed with AI. Poor data quality leads 49% of data leaders to sometimes reach incorrect conclusions, and 42% lack confidence in AI outputs, with 26% of data deemed untrustworthy and 19% siloed yet considered the most valuable. Over half (56%) are adopting zero‑copy architecture, allowing AI to access data in place, which is boosting customer‑service quality and accelerating AI initiatives. Executives stress that solid data foundations are essential for scaling AI and achieving ROI.