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AINews'Much Like Apple': Elon Musk's "Macrohard" Project Will Take a Leaf Out of Cupertino's Book as It Takes on Microsoft - Outsource the Physical, Produce the Intangible
'Much Like Apple': Elon Musk's "Macrohard" Project Will Take a Leaf Out of Cupertino's Book as It Takes on Microsoft - Outsource the Physical, Produce the Intangible
AI

'Much Like Apple': Elon Musk's "Macrohard" Project Will Take a Leaf Out of Cupertino's Book as It Takes on Microsoft - Outsource the Physical, Produce the Intangible

•October 18, 2025
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TechRadar
TechRadar•Oct 18, 2025

Why It Matters

Observers say Macrohard positions Musk to challenge Microsoft’s platform dominance by creating a software‑first, partner‑manufactured stack that could reshape supply chains and competitive dynamics in AI and device ecosystems.

'Much like Apple': Elon Musk's "Macrohard" project will take a leaf out of Cupertino's book as it takes on Microsoft - outsource the physical, produce the intangible

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