OpenAI Adds Reusable ‘Characters’ and Video Stitching to Sora

Why It Matters

The new features broaden Sora’s creative and monetization tools, positioning it as a direct competitor to celebrity video platforms while raising legal and ethical questions around AI‑generated likenesses.

Summary

OpenAI’s Sora 2 video generator now supports reusable “character cameos,” allowing users to create AI avatars from themselves, pets, illustrations or toys and assign distinct permission settings for private, follower‑only, or public use. The update also adds video‑stitching to merge multiple clips into longer, multi‑scene videos and leaderboards that highlight popular remixed videos and cameo characters. Sora is being opened to users in the US, Canada, Japan and Korea without an invitation code for a limited time, and the rollout coincides with a trademark infringement lawsuit from Cameo over the use of the term “cameo.”