OpenAI Will Let Sora Users Pay Extra To Make More AI Videos

OpenAI Will Let Sora Users Pay Extra To Make More AI Videos

Mashable AI
Mashable AIOct 31, 2025

Why It Matters

OpenAI also floated the idea of letting companies charge for cameo appearances of popular characters in Sora videos, indicating a broader push to monetize the service.

Summary

OpenAI announced that users of its Sora AI video generator can now purchase additional generations beyond the free allotment, paying $4 for 10 extra videos per day. The free tier remains at 30 generations daily, but the company’s head of Sora, Bill Peebles, said the current model is “completely unsustainable” and hinted that the free quota may be reduced over time. OpenAI also floated the idea of letting companies charge for cameo appearances of popular characters in Sora videos, indicating a broader push to monetize the service.

OpenAI Will Let Sora Users Pay Extra To Make More AI Videos

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