Perplexity to Pay Snap $400M to Power Search in Snapchat
•November 6, 2025
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TechCrunch AI•Nov 6, 2025
Why It Matters
The integration provides Snap with a differentiated AI search capability that can boost user engagement and open a new revenue stream, while Perplexity gains massive distribution to accelerate its growth in the competitive generative‑AI market.
Perplexity to pay Snap $400M to power search in Snapchat
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