Press Release: KPMG Launches Trusted AI Centre of Excellence to Strengthen Singapore’s Position as a Globally Trusted AI Hub

Why It Matters

The offering helps Singapore firms meet divergent international AI regulations, reducing market entry risk and accelerating trusted AI adoption. It strengthens the city‑state’s competitive edge as a regional AI innovation centre.

Key Takeaways

• KPMG launches Trusted AI Centre of Excellence in Singapore
• New Trusted AI Assurance offers evidence‑based, sector‑specific AI assessments
• Centre supports AI governance, security, compliance across EU, US, Singapore standards
• Framework includes Four Doors: Value, Trust, People, Data & Technology
• Initiative aims to position Singapore as a globally trusted AI hub

Pulse Analysis

Singapore’s ambition to become a world‑leading AI hub gained momentum with KPMG’s Trusted Artificial Intelligence Centre of Excellence. Backed by the Economic Development Board, the Centre provides a dedicated capability hub that moves organisations beyond experimental pilots toward enterprise‑ready, trustworthy AI. Its flagship Trusted AI Assurance delivers a rigorous, evidence‑based evaluation of governance, system integrity, regulatory readiness, and security, tailored to each sector’s unique challenges. By mapping compliance to frameworks such as the EU AI Act, NIST AI RMF, ISO 42001, and Singapore’s Model AI Governance, the service equips firms to navigate the patchwork of global regulations before they become barriers.

The Centre’s Four Doors framework—Value, Trust, People, and Data & Technology—offers a structured pathway for scaling AI responsibly. Value focuses on measurable business impact, while Trust embeds ethical pillars like fairness and transparency into design. People emphasizes AI fluency across leadership and frontline staff, and Data & Technology ensures robust data pipelines and integration. Together, these pillars help companies embed AI into core operations, turning it from a novelty into a sustainable competitive advantage.

Beyond methodology, KPMG leverages its 3,600‑strong Singapore workforce and global network of 275,000 professionals to co‑create solutions with clients, using a "Client Zero" approach that pilots technology internally before rollout. This hands‑on model demonstrates real‑world governance, risk controls, and performance monitoring, reinforcing confidence among regulators, investors, and customers. As AI regulations tighten worldwide, Singapore firms that adopt KPMG’s trusted AI standards are better positioned to expand internationally, attract capital, and drive innovation without the costly re‑engineering of AI systems for each new market.