Retail’s Holiday 2025: More Sales, Profits, And AI-Driven Commerce
•October 21, 2025
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Forrester Generative AI•Oct 21, 2025
Why It Matters
Late‑season shopping is set to increase, meaning retailers must manage assortment, timing of promotions and AI-enabled discovery to protect margins and capture demand.
Retail’s Holiday 2025: More Sales, Profits, And AI-Driven Commerce
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