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AINewsSamsung Brings a Generative AI-Powered Bixby to Its TVs
Samsung Brings a Generative AI-Powered Bixby to Its TVs
AI

Samsung Brings a Generative AI-Powered Bixby to Its TVs

•November 11, 2025
0
The Verge
The Verge•Nov 11, 2025

Companies Mentioned

Samsung

Samsung

005930

Microsoft

Microsoft

MSFT

Perplexity

Perplexity

Why It Matters

By embedding a conversational AI hub directly into its flagship TVs, Samsung differentiates its hardware, creates a new revenue‑driving ecosystem, and accelerates the adoption of generative AI in the consumer entertainment market.

Samsung brings a generative AI-powered Bixby to its TVs

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