SERES Executive Discusses AI Mobility at Internet Conference

Why It Matters

SERES’ aggressive AI integration and record R&D investment signal a rapid escalation of intelligent features in new‑energy vehicles, raising the competitive bar for the global automotive industry. The move also illustrates how Chinese automakers are leveraging partnerships and AI to capture premium market share worldwide.

Key Takeaways

• SERES invested $1.75B in R&D in 2025, up 77% YoY
• AITO brand has 880k active smart‑driving users, 6.6B km traveled
• Super Factory runs 5,000 robots, achieving full automation of critical processes
• AI‑powered 24/7 safety service sent 250k proactive alerts in 2025
• SERES seeks global partnerships to accelerate intelligent mobility ecosystem

Pulse Analysis

Artificial intelligence is moving beyond driver assistance to become the backbone of next‑generation mobility, and SERES Group is positioning itself at the forefront. By partnering with Huawei to launch the premium AITO brand, SERES blended luxury expectations with deep learning capabilities, creating a vehicle line that markets itself as "Intelligence Redefining Luxury." The brand’s rapid adoption—880,000 active users and billions of kilometres driven—demonstrates consumer appetite for AI‑enhanced experiences that combine comfort, safety, and connectivity.

Operationally, SERES has translated its AI vision into tangible manufacturing efficiencies. The SERES Super Factory, equipped with more than 5,000 robots, achieves 100% automation of critical processes, while AI‑driven vision inspection guarantees component quality at scale. On the service side, a cloud‑based safety platform monitors vehicle health in real time, issuing 250,000 proactive alerts in 2025 alone and even coordinating the industry’s first satellite‑enabled rescue in a remote Chinese region. These initiatives illustrate how data, predictive analytics, and edge computing can shift automakers from reactive support to anticipatory care, enhancing brand loyalty and reducing warranty costs.

Looking ahead, SERES’ $1.75 billion R&D outlay—up 77% year‑on‑year—signals a commitment to building a comprehensive intelligent mobility ecosystem. The development of the MF Platform, Super Range Extender, and advanced safety systems points to a future where vehicles act as mobile smart hubs rather than mere transport tools. Kang’s call for open collaboration underscores a broader industry trend: success will depend on shared standards, cross‑sector partnerships, and collective innovation. As AI continues to permeate every touchpoint, SERES’ strategy offers a blueprint for automakers aiming to stay competitive in the rapidly evolving new‑energy landscape.