Target Joins OpenAI’s Growing List of Retail Apps

Why It Matters

The partnership gives Target a cutting‑edge AI shopping experience that could boost conversion and loyalty, while OpenAI secures a high‑visibility retail client to accelerate adoption of its commerce‑focused AI services across the sector.

Summary

Target will launch a beta ChatGPT‑powered shopping app within the next week, allowing users to generate ideas, browse products, build multi‑item baskets, shop for groceries and complete checkout directly in the chat interface. The rollout expands OpenAI’s retail app portfolio, which already includes partners such as Canva, Coursera, Figma, Expedia, Spotify and Zillow, and follows OpenAI’s push into AI‑driven commerce with features like Instant Checkout for Etsy and Shopify. In parallel, Target will deploy ChatGPT Enterprise to its 18,000 employees for supply‑chain forecasting, store‑operations optimization and AI‑enhanced customer‑service tools.