TikTok Can Use AI to Turn Your Long Video Into Short Ones

Why It Matters

By automating editing and pre‑production, TikTok lowers barriers for creators to repurpose long‑form content and increase output, driving higher engagement and ad inventory, while the higher revenue share incentivizes top creators to stay on the platform amid growing competition.

Summary

TikTok unveiled three AI‑driven creator tools at its US Creator Summit: Smart Split, which automatically chops long videos (over a minute) into multiple short, vertically‑framed clips with captions; AI Outline, an AI‑generated pre‑production assistant that drafts video titles, hashtags, hooks and scripts from a prompt, initially rolling out to creators 18+ in the US, Canada and select markets; and an enhanced revenue‑share program that raises eligible subscription‑based creators’ cut from 70% to as much as 90% if they meet follower, view and content thresholds. Smart Split is now globally available through TikTok Studio, while AI Outline will expand more broadly in the coming weeks. The revenue‑share boost targets creators with at least 10,000 followers, 100,000 views in the past month and three subscription‑only videos posted last month.