You Can Tell Adobe Express’s New AI Assistant to Edit Your Designs for You

Why It Matters

By lowering the technical barrier to professional‑grade design, the AI Assistant can broaden Adobe’s user base and accelerate adoption of its Firefly AI, reinforcing Adobe’s position as a leader in AI‑enhanced creative tools.

Summary

Adobe has launched a public beta of an AI Assistant for its Express design platform, offering a chatbot‑style interface that lets users create or edit visuals through natural‑language prompts. The tool can handle vague requests like “make this pop,” specific edits to backgrounds, fonts, or layers, and even generate new assets using Adobe’s Firefly generative models, drawing from its font and stock libraries. Users can toggle the assistant on or off, allowing hybrid workflows that combine AI suggestions with manual tweaks, and the feature also supports resizing, reformatting, and animation conversion. This rollout extends Adobe’s broader strategy of embedding conversational AI across its product suite, following similar assistants in Acrobat and a private‑beta Photoshop integration, with plans for third‑party app integration.