AI at Work
91: Using AI in Sales to Automate Go-to-Market Execution with Jason Eubanks
AI at Work
•February 16, 2026•44 min
0
AI at Work•Feb 16, 2026
Why It Matters
Adopting an AI‑native sales stack can create a sustainable competitive edge as companies race to automate routine tasks and free reps for higher‑value activities. The episode is timely because many organizations are still stuck with incremental AI pilots, missing the transformative productivity gains that fully integrated automation can deliver.
Key Takeaways
- •AI-native platforms outperform incremental chat‑wrapper solutions
- •Oracel cuts onboarding time by 50% and doubles productivity
- •New layer integrates AI directly with Salesforce and HubSpot
- •Custom agent builder creates workflow agents via natural language
- •Early AI adopters gain 2‑3× efficiency advantage
Pulse Analysis
In this episode, Jason Eubanks, CEO of Oracel, explains why the AI‑native approach is a paradigm shift for go‑to‑market teams. He argues that merely adding chat wrappers to existing stacks limits AI to question‑and‑answer use cases, while a fully integrated platform can automate execution, enrich data, and eliminate the manual copy‑and‑paste grind that still dominates sales operations. By moving beyond incremental solutions, organizations can unlock true productivity gains and stay ahead of competitors that cling to fragmented toolchains.
Eubanks unveils two major product updates. First, Oracel’s AI engine is now decoupled from its proprietary CRM, allowing it to sit on top of legacy systems such as Salesforce and HubSpot. This plug‑and‑play layer replaces the need for 14‑plus supplemental applications, cutting onboarding time by roughly 50% and promising up to double the output of salespeople. Second, a custom agent builder lets users craft AI‑driven workflows using simple natural‑language prompts, turning imagination into functional agents without deep technical expertise. These capabilities deliver a unified data model, real‑time enrichment, and agentic automation across the entire customer journey.
The business impact is stark. Traditional B2B sales spend 75% of go‑to‑market budgets to capture just 20% of revenue, leaving a massive efficiency gap. Oracel’s AI‑native automation can lift lower‑performing reps to elite levels, delivering 2‑3× productivity advantages for early adopters. A case study of a century‑old hardware services firm illustrates the urgency: a pilot of 150 users on the new platform is already benchmarking dramatic gains, signaling that legacy players are willing to abandon entrenched processes. Companies that wait risk falling irretrievably behind as AI‑driven productivity accelerates across the industry.
Episode Description
Most companies are experimenting with AI. The leaders who win are rebuilding around it.
In this episode, Chris Daigle sits down with Jason Eubanks, Co-Founder and CEO of Aurasell AI, to explore why incremental AI experiments aren’t enough—and why go-to-market teams must shift to an AI-native operating model. Jason explains why simply plugging AI into legacy systems won’t change your productivity model, and why companies that fully embrace intelligent automation now will create an advantage competitors won’t be able to close.
They discuss how AI-native architecture can double productivity, eliminate CRM busywork, and cut onboarding time for sales teams by 50%. From removing copy-and-paste workflows to automating outreach, enrichment, and follow-up, Jason outlines what happens when AI doesn’t just provide insights—but executes. He also introduces Aurasell’s new GTM operating system that sits on top of existing CRMs like Salesforce and HubSpot, plus an agent builder that enables powerful AI-driven workflows through simple natural language prompts.
If you’re looking to unlock real productivity gains—not just incremental improvements—this episode outlines what that shift actually requires.
🔎 Find Out More About Jason Eubanks
LinkedIn: https://www.linkedin.com/in/jasoneubanks/
🌐 Learn More About Aurasell AI
https://aurasell.ai
🛠 AI Tools and Resources Mentioned
Aurasell GTM Operating System
https://www.aurasell.ai
Chat Gpt https://chatgpt.com/
Salesforce
https://www.salesforce.com/
HubSpot
https://www.hubspot.com
Chapters:
(00:00) Introduction
(01:17) What “AI-native” really means (beyond chat wrappers)
(03:02) The productivity gap: why incremental AI adoption fails
(06:45) Urgency explained: first movers and 2–3x productivity gains
(10:08) Fixing the broken B2B sales productivity model
(12:27) Case study: carving out teams to go all-in on AI
(15:07) The AI-native GTM platform and unified customer journey
(21:26) Cutting onboarding time by 50% with intelligent automation
(26:10) Eliminating sales busywork and manual CRM toil
(28:46) Agentic workflows: natural language → automated execution
Show Notes
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