Breeze Assistant: An AI Expert that Knows YOUR Business

How to HubSpot (independent)
How to HubSpot (independent)Mar 10, 2026

Why It Matters

By turning HubSpot into an on‑demand, data‑backed advisor, Breeze Assistant helps companies scale expertise, maintain brand fidelity, and accelerate marketing and sales workflows.

Key Takeaways

  • Breeze Assistant delivers AI answers tailored to your HubSpot context.
  • It auto‑generates on‑brand content using your predefined brand kit.
  • Integrated with HubSpot Academy for step‑by‑step, source‑cited guidance.
  • New prompt library enables custom, role‑specific queries and sharing.
  • Loop Marketing framework embedded for AI‑era growth strategy.

Summary

HubSpot unveiled Breeze Assistant, an AI‑powered expert that embeds directly into the platform, promising role‑aware, context‑rich answers for every employee.

The assistant now reads the page you’re on—deal records, blog posts, analytics—and pulls recent activities, performance metrics, and CRM data to deliver actionable recommendations with source links. It also leverages the latest OpenAI models for faster, more accurate responses and taps into HubSpot Academy’s full library, delivering step‑by‑step, citation‑backed guidance.

In the demo, a user asks how to move a deal forward and receives a reply citing recent emails and company info; another query about a blog’s performance returns traffic stats and optimization tips. When tasked to write a product‑launch email, the output mirrors the brand kit’s tone, colors, and fonts without manual tweaks. Custom prompts can be saved, shared, and organized by persona, while Loop Marketing prompts guide users through AI‑era growth stages.

For businesses, Breeze Assistant reduces reliance on generic documentation, accelerates content creation, and democratizes expert knowledge across teams, potentially boosting efficiency, consistency, and data‑driven decision‑making.

Original Description

In this video, you'll hear about recent improvements to Breeze Assistant, from understanding your role, your priorities, and your context to providing insights and recommendations specific to your work.
Learn more about recent improvements to Breeze Assistant 🔗 https://clickhubspot.com/4135c5
Timestamps:
Ch 1 - :43 - 2:58
Ch 2 - 2:58 - 5:03
Ch 3 - 5:03 - 6:17
Ch 4 - 6:17 - 8:14
Ch 5 - 8:14 - 9:29
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About HubSpot:
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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