How AI Is Giving Voice a New Lease of Life

Why It Matters

Orange’s AI‑voice strategy shows telecoms can monetize AI by offering trusted, multi‑cloud services, forcing operators to reinvent their go‑to‑market models and compete beyond traditional connectivity.

Key Takeaways

• Orange Business generated €300M AI revenue, aiming to double it.
• Live Intelligence Studio offers customers AI-powered contact‑center and voice solutions.
• AI voice services include virtual agents, real‑time transcription, and deep‑fake detection.
• Orange positions itself as a trusted, multi‑cloud partner versus hyperscalers.
• Operator strategy shifts to platform models, segment‑specific bundles, and internal use cases.

Summary

Telecom operator Orange Business used the Telecom TV interview to showcase how AI, especially voice AI, is becoming a revenue engine rather than just a cost‑saving tool. Miguel Alvarez highlighted that the group generated €300 million in AI‑related sales last year and plans to double that figure by extending its internal AI capabilities to enterprise customers through a new offering called Live Intelligence Studio.

The company is embedding AI across its core services: contact‑center as a service now features agent‑assist, virtual voice agents, and a Live Memo tool that transcribes calls, sends SMS summaries, and updates CRM records with a single tap. A standout use case is a B2C voice agent deployed in France, while deep‑fake detection is being added to protect meetings from synthetic impersonation. These capabilities are marketed as “trusted AI” that combines public‑cloud scalability with private‑cloud sovereignty.

Alvarez stressed that Orange does not view hyperscalers as rivals but as partners, offering a multi‑cloud platform that lets customers choose between public and private environments while retaining data‑sovereignty. The operator already has extensive touch‑points through predictive AI, data‑governance, and cybersecurity projects, positioning itself as a one‑stop, trusted partner for digital services.

For telecom operators, the message is clear: shift from bespoke, hardware‑centric bundles to open, API‑driven platforms that can be packaged for SMBs or customized for multinationals. Demonstrating internal AI adoption (“walk the talk”) will be essential to win enterprise contracts and capture the growing AI‑voice market.

Original Description

Miguel Alvarez, chief data and AI officer at Orange Business, outlines the way the business-to-business (B2B) service provider is using AI to develop services for its enterprise customers, how this is resulting in a new portfolio of voice services, and much more.

Featuring: Miguel Alvarez, Chief Data and AI Officer, Orange Business

Recorded: April 2026

#telecomtv #dataanalytics #ai #ainativetelco #orange #telco #enterprise #europe