NTT Data Group President and CEO Yuktaka Sasaki From Semafor World Economy

Why It Matters

Sasaki’s three‑phase AI framework signals a strategic imperative for companies to invest now, or risk losing market relevance as automation spreads from code to knowledge work to physical tasks.

Key Takeaways

• AI will first transform software programming via LLMs.
• Operational AI will automate many knowledge‑worker tasks soon.
• Physical AI will eventually handle repetitive manual labor.
• Companies must act now to stay competitive in AI era.
• Three‑phase AI adoption roadmap guides strategic planning for enterprises.

Summary

In a recent Semafor World Economy interview, NTT Data Group President and CEO Yuktaka Sasaki outlined a three‑stage roadmap for AI adoption. He described the "new game of AI days" as beginning with large‑language models that excel at software programming, fundamentally changing how code is written and maintained.

The second stage, according to Sasaki, involves operational AI that automates routine knowledge‑worker functions—data analysis, report generation, and decision support—allowing human experts to focus on higher‑value tasks. The final stage envisions physical AI systems taking over repetitive manual labor, from manufacturing line work to logistics, completing the full spectrum of automation.

Sasaki emphasized urgency, stating, "We need to take initiative," and warned that firms that delay risk falling behind. He highlighted that AI’s impact will cascade from digital to cognitive to physical domains, reshaping talent needs and business models.

The implications are clear: enterprises must invest in AI capabilities now, redesign workflows, and upskill staff to harness operational and physical AI. Early adopters can secure productivity gains and competitive advantage, while laggards may face obsolescence as AI permeates every layer of work.

Original Description

NTT Data Group President and CEO Yuktaka Sasaki from Semafor World Economy answering the question "What is the most surprising impact of the AI revolution, and how will that impact redefine how companies compete?": “This is the new game.”