Team Velocity Acquires Foundation Direct to Combine Apollo Automotive Customer Experience Platform with Former Google Exec-Led Digital Strategy

Deal Summary

Team Velocity, an automotive CX platform, announced the acquisition of Foundation Direct, a digital agency founded by former Google automotive executives. The deal merges Foundation Direct’s media strategy expertise with Team Velocity’s Apollo platform, creating a unified ecosystem for car dealerships covering campaign strategy, audience activation, website experience, and attribution. Foundation Data remains independent.