Emotionography | Jonathan Potter & Alexa Hepburn Spotlight

American Psychological Association (APA)
American Psychological Association (APA)Mar 20, 2026

Why It Matters

It equips scholars and practitioners with tools to capture how emotions shape real‑world decisions and outcomes, enabling more effective interventions and policies.

Key Takeaways

  • Emotion research should prioritize real interaction recordings over surveys.
  • Emotional displays function as tools to achieve interactional goals.
  • Mixed emotions emerge through timing, voice, and subtle cues.
  • Transcripts paired with audio enable reproducible, evidence‑based analysis.
  • Institutional contexts shape how emotions are managed and interpreted.

Summary

The video introduces Emotionography, a methodological shift championed by Jonathan Potter and Alexa Hepburn, arguing that traditional emotion research relies on questionnaires and lab tasks that strip emotion from its lived context.

They advocate analyzing audio‑video recordings of natural settings—family meals, medical calls, classrooms—using conversation analysis and discursive psychology. This approach treats emotion as a sequential, interactional resource rather than an internal state, focusing on timing, prosody, and embodied cues.

Illustrative cases include a child‑protection helpline where a subtle tremor in the caller’s voice prompts the operator to slow her speech, preserving the institutional goal while acknowledging distress; and instances of “mixed emotion” where speakers laugh while describing serious problems, using laughter to modulate, not cancel, the trouble.

By grounding claims in publicly observable data, Emotionography promises a cumulative, reproducible science that can inform practice in health, social services, and organizational settings, urging researchers to start with the moment emotion becomes relevant in interaction.

Original Description

Learn how the ways people display and describe feelings shape what others do next, using Emotionography's distinct approach.
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How does emotion arise in everyday settings? How can it be studied in the real world?
Drs. Jonathan Potter and Alexa Hepburn explore study of emotion in their book, Emotionography. They navigate emotion not through scales, experiments, or interviews, but as it actually occurs in natural interactions. Drawing on discursive psychology and conversation analysis, the authors’ detailed analytic toolkit for representing talk, timing, and conduct makes visible how emotion is displayed, oriented to, and managed moment by moment. Step-by-step case examples show how crying and upset, laughter, and anger can be understood from an emotionographic perspective.
Emotion is live, consequential, and interactional, and it can be studied with a level of accuracy that also has practical bite. Emotionography shows how the ways people display and describe feelings shape what others do next, including how they respond, align, resist, comfort, escalate, or redirect. That matters in everyday life, and it matters in high-stakes settings such as helplines, emergency calls, healthcare, and counselling. Emotionography offers practitioners a way to refine how they respond in real time, and offers researchers a rigorous analytic alternative to treating emotion as a private inner state.
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