Former Peugeot Global CEO Linda Jackson Joins AM100 Group's Board

Why It Matters

Jackson’s deep OEM expertise strengthens Hendy’s strategic push to modernize operations and capture market share as dealer groups navigate electrification and new brand partnerships. The move signals a broader trend of automotive retailers recruiting former industry CEOs to drive growth and resilience.

Key Takeaways

• Linda Jackson joins Hendy’s board as non‑executive director
• Hendy runs 22 brands across 44 UK locations
• Transformation plan targets agility, cost reduction, customer focus
• Board expansion aims to deepen OEM relationships, especially Chinese brands

Pulse Analysis

Hendy Group’s decision to enlist former Peugeot chief Linda Jackson reflects a growing appetite among automotive retailers for seasoned OEM leadership. Jackson’s two‑decade tenure at Stellantis, culminating in her role as global CEO of Peugeot, equips her with insights into supply‑chain dynamics, brand positioning, and the rapid shift toward electric vehicles. By placing her on the board, Hendy signals its intent to align dealer‑level execution with the strategic priorities of manufacturers, a synergy increasingly vital as OEMs demand tighter collaboration on inventory, pricing, and service standards.

The dealer’s three‑year transformation programme is already reshaping its operating model, introducing regional structures, organisational restructuring, and new procurement systems. These initiatives aim to cut costs, improve accountability, and enhance the customer experience across its 44 sales and after‑sales sites. Jackson’s experience overseeing large‑scale change at Peugeot will be instrumental in guiding Hendy through these reforms, particularly as the group expands its portfolio with fast‑growing Chinese brands like Geely, BYD, Omoda, Jaecoo and Chery. Her knowledge of cross‑border brand integration can accelerate the profitability of these newer franchises.

Beyond Hendy, the appointment underscores a broader industry trend: dealer groups are turning to former OEM executives to navigate the complexities of electrification, digital retailing, and evolving consumer expectations. As traditional automotive margins tighten, strategic board talent that can bridge the gap between manufacturers and retailers becomes a competitive advantage. Jackson’s presence on Hendy’s board may set a precedent, encouraging other dealer conglomerates to seek similar expertise to stay ahead in a rapidly transforming market.