Appetise is a meal planning and smart shopping platform that helps households plan meals, generate customizable shopping lists, and shop for ingredients from local supermarkets. It offers 2,000+ recipes and aims to make cooking more convenient, affordable, and enjoyable, with a focus on community engagement and partnerships with brands. The service emphasizes free access and real-world grocery shopping both online and in-store, primarily targeting New Zealand and Australian audiences through local food partnerships and user-generated content.