5 App Entry Moments Engagement Teams in Finance Can’t Afford to Break
Finance and fintech engagement teams must treat app entry as a continuation of user intent, not a simple link. When deep‑linking fails—whether during account activation, secure messages, re‑engagement, offline prompts, or post‑login verification—customers often disappear without retrying. These silent failures are misread as low engagement because analytics capture clicks but not the broken handoff. By ensuring context‑preserving deep links, teams can turn these critical moments into habit‑forming experiences and protect revenue.
The State of Subscriptions for Marketers – 2026 Edition
The 2026 AppsFlyer subscription report analyzes 1.7 billion paid installs across 2,900 apps, revealing $2.1 billion in user‑acquisition spend. AI has shifted from a feature to core infrastructure, making data quality and rapid action the new competitive edge. Geographic dynamics are changing...
Fix the Foundation: Marketing’s Signal Problem in the AI Era
Marketers are paying a growing "fragmentation tax" as scattered, low‑quality signals across platforms, channels, and tech stacks erode confidence and waste budget. AI does not solve this problem; instead it magnifies the impact of bad or incomplete data, leading to...
