Mobile Measurement Set the Standard. Web Is Finally Catching Up.
AppsFlyer launched Web Performance Measurement, extending its mobile‑grade attribution infrastructure to web campaigns. The new suite delivers independent, server‑to‑server conversion postbacks, unified reporting across walled‑garden networks, and cross‑platform cost‑and‑revenue tracking. By closing the loop between mobile, desktop and web, marketers gain a single source of truth for AI‑driven optimization. The offering promises to replace fragmented, platform‑specific signals with a neutral data layer that feeds every ad network in real time.
How Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer’s Model Context Protocol (MCP) now lets marketers link Claude directly to live attribution data, eliminating CSV exports and manual pulls. Gaming, finance and e‑commerce teams use the integration to automate reporting, detect spend anomalies, and compress multi‑hour analyses into...
The State of eCommerce for Marketers – 2026 Edition
The 2026 State of eCommerce for Marketers report shows a decisive pivot from user acquisition to re‑engagement as paid install volumes dip across more than 13 markets. Remarketing now commands a larger share of ad spend worldwide, while geopolitical tariffs...
The State of Fraud for Marketers — 2026 Edition
AppsFlyer’s 2026 State of Fraud for Marketers report, covering over 100 billion installs across 246,000 apps, finds fraud rates remained flat in 2025 but the total number of fraudulent installs rose as ad spend grew. Fraud is now concentrated differently, with...
5 App Entry Moments Engagement Teams in Finance Can’t Afford to Break
Finance and fintech engagement teams must treat app entry as a continuation of user intent, not a simple link. When deep‑linking fails—whether during account activation, secure messages, re‑engagement, offline prompts, or post‑login verification—customers often disappear without retrying. These silent failures...
The State of Subscriptions for Marketers – 2026 Edition
The 2026 AppsFlyer subscription report analyzes 1.7 billion paid installs across 2,900 apps, revealing $2.1 billion in user‑acquisition spend. AI has shifted from a feature to core infrastructure, making data quality and rapid action the new competitive edge. Geographic dynamics are changing...
Fix the Foundation: Marketing’s Signal Problem in the AI Era
Marketers are paying a growing "fragmentation tax" as scattered, low‑quality signals across platforms, channels, and tech stacks erode confidence and waste budget. AI does not solve this problem; instead it magnifies the impact of bad or incomplete data, leading to...