BA111OD

About BA111OD

BA111OD is a Swiss watchmaker designing and assembling luxury timepieces in Neuchâtel, with in-house design and a focus on intricate complications such as tourbillons. The brand highlights heritage from the Baillod family and emphasizes Swiss craftsmanship, with manufacturing activities centered in Neuchâtel and La Chaux-de-Fonds for different chapters. Their collections include Chapter 3 through 8 featuring semi-open, tourbillon, chronograph, and neo-vintage designs, marketed as accessible luxury with a strong storytelling and showroom experience. The company promotes a direct-to-consumer model through its own e-commerce and official retail partners, and offers notable programs like Club 11:10 and a watchmaking storytelling narrative.