Blue Ridge Media

About Blue Ridge Media

Blue Ridge Media operates three hyper-local radio stations (WYVE, WXBX, and WLOY) serving listeners across Wythe County and surrounding Virginia and nearby areas. In addition to on-air programming, it supports digital products such as streaming and online content that highlight local news, weather, and community events. The organization also offers local and regional advertising opportunities to help businesses reach the community. It emphasizes “Keeping You Connected” through coverage tailored to its region.