Recent Posts
Social•Feb 12, 2026
Free Reforge AI Courses: Prototyping & Evaluation Mastery
Announcing two new Reforge courses: AI Prototyping w/ Ravi Mehta and AI Evals w/ Justin Bauer and Sandhya Hegde 🙌 AI Prototyping Ravi is a former product leader from Tinder, Meta, and Tripadvisor. He has been deep in the weeds, getting his hands dirty, prototyping like a madman. This course blends Ravi's brilliant strategic mind, with deep tactical approaches on how to use prototypes as a superpower. We are running the initial version of this course for FREE but space is limited and you must apply. Course details here: https://lnkd.in/g-9V6PFN AI Evals Justin Bauer is the former CPO at Amplitude. Sandhya is the former EVP New Products at Amplitude. Together, they've been venturing deep into large SaaS companies, helping get new AI products stood up. They've seen what it takes to bring these products to life. Course details here: https://lnkd.in/gWqJMf-i
By Brian Balfour
Social•Feb 11, 2026
Dashboard Turns Call Transcripts Into Instant Positioning Insights
😍 I've been bugging our AEs weekly for info around new positioning narratives. So Jonathan Greenberg took it into his own hands and vibe-coded a dashboard based on his call transcripts to shut me up. 10 out of 10!
By Brian Balfour
Social•Feb 10, 2026
AI Personas Deliver Instant Strategic Product Feedback
Out of all the things we've shipped recently, this one has been my biggest wow moment. Instant feedback from any type of user... → Create a persona that matches your real users and buyers. → An AI agent takes on that persona. →...
By Brian Balfour
Social•Feb 10, 2026
Build Many AI Prototypes, Kill Most to Avoid Product Debt
"Coding will be practically solved for everyone within six months." That's the most important line in this talk. It will continue to unleash unbelievable acceleration in what people can build. But it's going to lead to tons of AI...
By Brian Balfour
Social•Feb 5, 2026
Explore Multiple Design Variants Instantly, Avoid Product Debt
🆕 🚢 Just Shipped: Component Variations Explore multiple variants of any part of your product in one click. The bottleneck in product development is shifting from building to deciding what to build. Pre-AI, exploration was expensive and tempting to skip. Many teams would...
By Brian Balfour
Social•Jan 28, 2026
AI‑Powered Concept Testing Eliminates Product Validation Bottleneck
The bottleneck in product development is moving towards knowing what to build. Ignoring it is going to lead to bloated products. Pre-AI it was already common to skip validation. But as execution speeds up, and you need to feed the engineering...
By Brian Balfour
Social•Jan 21, 2026
Share Templates, Cut Friction, Scale AI Prototyping
A pattern I keep seeing with AI prototyping. One early adopter in the org gets it. Then there's a canyon to get the next 10 people to adopt. The problem? Too much friction. Every new person has to rebuild design patterns,...
By Brian Balfour
Social•Jan 8, 2026
Avoid Product Debt: Explore Four Directions Before Building
AI has accelerated product execution far more than product discovery. This is going to lead to mountains of product debt - features that few customers use. Just because we can ship faster doesn't mean we should ship all the things....
By Brian Balfour
Social•Dec 19, 2025
Startups Must Join ChatGPT Early or Lose Customers
The startups mentioned here are thinking about the ChatGPT App Store wrong. Distribution mechanisms are only one part of the puzzle. The reality is that ChatGPT is becoming the starting point for many startups' customers. As other competing...
By Brian Balfour