Bridg

About Bridg

Bridg is a subscription-based SaaS platform that specializes in in-store identity resolution to connect unknown in-store customers with first-party data. It ingests and processes various data sources to build privacy-safe profiles with SKU-level purchase history and demographic attributes, enabling analytics, segmentation, and activation across omnichannel marketing tools. The company focuses on retailers and advertisers, delivering solutions for industries like retail, grocery, QSR, and fuel/convenience to expand reachable customers and improve personalization without disrupting existing data stacks. Bridg emphasizes cookieless identity resolution and the ability to activate first-party data for retail media networks and targeted campaigns.