BuzzSumo

About BuzzSumo

BuzzSumo is a content analytics and discovery platform that helps brands and agencies track media mentions, research content, discover influencers, and monitor online conversations. It provides tools for content strategy, crisis alerting, digital PR, and influencer marketing, with insights drawn from vast archives of articles and social engagement data. The company operates globally, offering features like content discovery, content research, influencer discovery, monitoring, and API access to automate workflows. BuzzSumo also positions itself as a media database for outreach and journalist connections, serving marketing, PR, and digital teams seeking data-driven content strategies.