Census

About Census

Census provides a universal data platform that unifies, de-duplicates, enriches, and activates data across tools and teams. It specializes in reverse ETL, audience segmentation, data enrichment, and governance to activate trusted data in SaaS destinations, warehouses, and analytics tools. The company supports integrations with major data sources like Snowflake, Google BigQuery, AWS Redshift, Databricks, and CRM/marketing platforms, and operates globally as part of Fivetran. Census emphasizes AI-driven columns, observability, and secure data activation to enable real-time data efforts across data, marketing, and product teams.