CHINI KUM is an Indian beverage brand offering guilt-free drinks in carbonated and non-carbonated formats. The products are marketed as zero added sugar, naturally sweetened with stevia and monk fruit extract, and fortified with prebiotic fibre, aiming for lower calorie content and a transparent label. The brand emphasizes natural color, absence of preservatives, and a low glycemic profile, targeting health-conscious consumers in India. It operates primarily from Noida, Uttar Pradesh, and markets its products with a focus on modern, health-forward beverages.
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