Cooler Co offers a 100% brewed yerba mate beverage line focused on functional, crash-free energy with simple, plant-based ingredients. The product lineup includes The Original, Unsweet, Blue Balance, Mighty Mint, Berry Active, and Power Peach, with flavor notes and organic ingredients such as water, cane sugar, brewed yerba mate, citric acid, and Reb M. They position the drinks as a clean, non-filler alternative for groups like street artists, DJs, athletes, and first responders, available primarily in North America (notably the US and Canada). The brand emphasizes straightforward packaging, minimal processing, and a belief that functionality should come from plants rather than labs.
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