De Beers Group

About De Beers Group

De Beers Group is the world’s leading diamond company with expertise spanning the global diamond value chain, from exploration and mining to marketing, trading and retail jewellery. The group operates internationally, producing a substantial share of the world’s rough diamonds and driving storytelling and consumer brands alongside advanced diamond technology through Element Six and Tracr. It emphasizes sustainability through its Building Forever program, focusing on provenance, livelihoods, climate and nature across its operations. Since its founding in 1888, De Beers has integrated responsible mining, diamond discovery, trading, branding and consumer engagement into a comprehensive diamond ecosystem.