ELF
e.l.f. Cosmetics is a global beauty brand offering affordable, premium makeup and skincare products that are vegan and cruelty-free. The company markets a wide range of color cosmetics, skincare, and professional tools, emphasizing accessible, high-quality beauty for eyes, lips, and face. It highlights ethical practices and sustainability initiatives, including cruelty-free certification and packaging reductions, with a strong presence in the United States and online retail.
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