e.l.f. Beauty
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About e.l.f. Beauty
e.l.f. Beauty is a multi-brand cosmetics company known for democratizing beauty through inclusive, affordable makeup and skincare. The portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and Rhode, highlighting a focus on premium-quality products at accessible prices. The brand emphasizes positivity, inclusivity, and accessibility, with strategic partnerships and storytelling to empower diverse communities. Headquartered with a global consumer base, the company communicates its mission through its brands and public initiatives.
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