e.l.f. Beauty
About e.l.f. Beauty
e.l.f. Beauty is a multi-brand cosmetics company known for democratizing beauty through inclusive, affordable makeup and skincare. The portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and Rhode, highlighting a focus on premium-quality products at accessible prices. The brand emphasizes positivity, inclusivity, and accessibility, with strategic partnerships and storytelling to empower diverse communities. Headquartered with a global consumer base, the company communicates its mission through its brands and public initiatives.
Recent News
Roblox Is Turning Its Product Roadmap Into Advertising Inventory
How Clarins Reached 70% Conversion and Doubled Its Basket Size in Brick-and-Mortar Test of Shade-Matching Tech
Tinuiti Appoints Abbey Klaassen as CEO, Adds Bryan Wiener as Board Chair to Boost Growth for CMOs
The Weekly Closeout: Valentine’s Day Spending to Top $29B, Merit to Raise Prices
E.l.f. Beauty CEO Outlines Rhode’s International Expansion Plan, Holiday Sales Wins, Fall Mascara Launch on Today’s Earnings Call
The Portland Fire Taps Lashify as Eyelash Sponsor Ahead of WNBA Return
Chip Bergh Joins Lululemon Board of Directors
2026 Beauty M&A Predictions with Industry Vet Kimber Maderazzo
Dollar General Bets on Beauty with Savings Event
Google Leads 2026 Webby Nominations with 46 Nods as Brands Vie for Digital Ad Supremacy
What’s In Your Cart?: E.l.f. Beauty’s Chief Brand Officer Laurie Lam on Her Obsession with Black Sesame, Hotel Experiences and NYC-Friendly Heels
E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop
Sephora Partners with Korean Retailer Olive Young to Showcase K-Beauty Brands
Myntra’s International Brands Portfolio Records 50% Growth in March Quarter; 45% Sales Come From Non-Metro Regions
E.l.f. Promotes Affordable Beauty with True Crime-Inspired Mockumentary
Google Says Its AI-Powered Ads Helped Aritzia Lift Online Sales by 80%
Recent Deals
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