e.l.f. Cosmetics
ELF
Performance
About e.l.f. Cosmetics
e.l.f. Cosmetics is a global beauty brand offering affordable, premium makeup and skincare products that are vegan and cruelty-free. The company markets a wide range of color cosmetics, skincare, and professional tools, emphasizing accessible, high-quality beauty for eyes, lips, and face. It highlights ethical practices and sustainability initiatives, including cruelty-free certification and packaging reductions, with a strong presence in the United States and online retail.
Recent News
TikTok Shop Now UK’s Fourth Largest Beauty Retailer
What Marketers Need to Know as Branded Films Return to Screens
The 2026 Creative 100: Media, TV & Streaming Innovators Know How to Win
Ads of the Week: 12 Campaigns That Caught Our Eye, From KFC to Pringles
E.l.f. Cosmetics Launches True Crime Mockumentary to Spotlight TikTok Bathroom Counter Clutter Trend
Amaze To Sponsor SoCom 2026
TikTok: What It Is, How It Works, and Why It's Popular
Day One Agency Debuts Side Projects To Aid Brands' Cultural Impact
Liquid Death and Pop-Tarts Team Up to Ruin Boring Adulthood
Day One Agency Creates 'Good Chemistry' For Naturium
Beauty Briefing: How Beauty’s Beleaguered Makeup Brands Can Turn It Around
Pinterest's Plea: 'Put Down Your Phones'
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Dollar General’s 7 Days of Beauty Starts April 12
Under New Ownership, Classic Brands St. Ives and Noxzema Are Ready for a Modern Makeover
How College Athlete Carson Roney Went From TikTok Dances to Gatorade Commercials
Liquid Death CEO on Building a Provocative Brand, Small Marketing Budgets and Super Bowl Ads
E.l.f. Spotlights Competitive Dance with New Sponsorship
VidCon Returns to Anaheim for 15th Annual Event With Twitch, Snap, Spotify Execs, Debut Brand Match Accelerator
CAA, YouTube, Meta, and Rivian Among Speakers at Brand Innovators’ Creator Economy Summit in LA
Emotional Branding: Effective Ways To Use Emotional Branding
E.l.f. Promotes Affordable Beauty with True Crime-Inspired Mockumentary
Must Read: Nike Cuts 1,400 Jobs, Jacob Elordi Is the New Face of Bleu De Chanel
Recent Deals
No recent deals for this company.