Equativ (Smart AdServer)

About Equativ (Smart AdServer)

Equativ is an independent global advertising technology company offering an all-in-one, end-to-end media platform that combines advanced technology, consumer research, and data intelligence to optimize attention, quality, and outcomes for advertisers, publishers, and retailers. The company serves advertisers, publishers, and retailers worldwide with solutions for monetization, CTV, retail media, and creative enhancements, aiming to maximize inventory value and campaign performance. Equativ emphasizes Maestro by Equativ for curation and a data-driven approach to campaign planning and optimization, with a focus on transparency and efficiency across multiple channels. The organization is headquartered globally and actively markets its capabilities for advertisers and publishers through a suite of platform and solution offerings.