General Magic

About General Magic

General Magic is a documentary film that chronicles the story of the original Silicon Valley startup that aimed to create a personal device connecting people everywhere. It explores the rise and fall of General Magic, the team behind early smartphone concepts and transformative technologies, and the lasting impact their efforts had on the mobile revolution. The film includes lessons on innovation, perseverance, teamwork, and the dynamics of failure, offering insights for teams and organizations through archival footage and interviews. It also promotes immersive workshops and private screenings for organizations, highlighting the real-world applicability of its narrative to modern product development and collaboration, with global streaming availability.