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Sales enablement best practices, content activation and sales engagement.

Recent Posts

The Future of Enablement Is Performance
News•Feb 26, 2026

The Future of Enablement Is Performance

Sales enablement has progressed from simple content delivery to readiness training and now to performance enablement, which concentrates on real‑time deal execution. Leading organizations use a unified platform that combines content, AI‑driven insights, and continuous outcome measurement to surface gaps while deals are still active. This shift gives reps clear next steps, enables managers to coach instantly, and provides CROs with early visibility into forecast risk. The approach turns enablement from a support function into a driver of measurable revenue results.

By Highspot
15 Sales Competencies Every Rep Needs to Succeed Today
News•Feb 16, 2026

15 Sales Competencies Every Rep Needs to Succeed Today

HighSpot outlines a 15‑competency framework that equips B2B sales reps with repeatable skills ranging from prospecting to AI‑driven deal analysis. The article stresses that competencies are teachable through structured coaching, continuous practice, and data‑backed feedback. It highlights how AI tools...

By Highspot
Highspot Announces Intent to Merge with Seismic
News•Feb 12, 2026

Highspot Announces Intent to Merge with Seismic

Highspot and Seismic announced a definitive agreement to merge, creating a unified AI‑powered revenue enablement platform. The combined entity will operate under the Seismic brand, with Seismic CEO Rob Tarkoff leading and Highspot founder Robert Wahbe joining the board. Permira,...

By Highspot
Agentic Workflows: Revolutionizing AI-Powered Sales
News•Feb 10, 2026

Agentic Workflows: Revolutionizing AI-Powered Sales

Agentic workflows—AI‑driven, task‑orchestrating agents—are reshaping go‑to‑market (GTM) operations by embedding native intelligence into sales, marketing, and enablement platforms. They automate repetitive actions such as CRM updates, content recommendation, outreach sequencing, and pipeline prioritization, allowing reps to focus on high‑value selling...

By Highspot