Hotjar provides website heatmaps, session replay, funnels, surveys, and user feedback tools to analyze and improve user behavior across websites and apps. It specializes in behavior analytics and experience optimization, helping teams understand where users click, scroll, and drop off, and to gather direct feedback. Hotjar operates globally and now sits within Contentsquare, expanding its capabilities while retaining its core handheld tools for rapid insight-to-impact UX improvements.
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