Huda Beauty

About Huda Beauty

Huda Beauty is a global cosmetics brand and e-commerce retailer founded by Huda Kattan. The company offers a wide range of makeup, skincare, fragrance, and beauty tools, shipping internationally. It operates primarily as an online store with a strong emphasis on pro-level finishes and influencer-backed branding, serving customers worldwide from its base in the United States. The brand is known for its innovative makeup lines and tutorials that drive beauty trends and product discovery.