Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange
Index Exchange unveiled Index Cloud, a neutral compute layer inside its global data centers that lets partners run custom models, data and applications directly within the real‑time auction. Using containerized workloads, partners can process impression‑level signals in under five milliseconds, eliminating the public‑cloud round‑trip. Bedrock Platform became the first DSP to host its bidder inside Index Cloud, removing QPS limits and cutting infrastructure spend. The service, now in closed beta, already supports AI decisioning, audience enrichment, deal activation and more for partners such as Chalice AI and inPowered AI.
Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic
Sell-side decisioning is reshaping programmatic advertising by giving media owners direct control over inventory, data and pricing at the moment an impression is generated. Index Exchange’s recent Live event highlighted that the top 100 owners using its Index Marketplaces saw...
AI’s Impact on Publishers: Why News Is Emerging as a Resilient and Valuable Category
Artificial intelligence is reshaping online discovery, driving steep declines in ad opportunities for many publishers—69% reported year‑over‑year drops, with health and career sites losing up to 50% of requests. In contrast, news and politics saw a modest 7% decline, highlighting...