Journelle is a luxury lingerie retailer specializing in designer bras, underwear, and silk loungewear. The brand curates high-end intimate apparel from multiple designers and operates a shopping experience that highlights fit guidance and personalized service, including in-store fittings and expert advice. Based in the United States with flagship stores in New York City and Chicago, Journelle also runs online storefronts, blogs, and editorial content that emphasize empowerment, comfort, and sophisticated design for modern women.