Kroger Precision Marketing

About Kroger Precision Marketing

Kroger Precision Marketing (KPM) is Kroger’s retail media unit that connects brands with Kroger shoppers through data-driven advertising across Kroger’s media ecosystem. It offers a full-funnel suite of retail media solutions designed to reach shoppers at various touchpoints, including onsite and offsite channels, and across formats such as search and display, programmatic, connected TV, social and influencer, and email and push notifications. Headquartered in Cincinnati, Ohio, KPM focuses on measurable brand impact within Kroger’s customer base and retail network, leveraging Kroger’s first-party data and in-store activation capabilities.