Lyst is a global fashion marketplace that aggregates products from brands and retailers, helping shoppers discover and compare a wide range of clothing, shoes, bags, and jewelry. It operates as a fashion destination with editorial guides, trends, and brand partnerships, serving customers across multiple international regions including the UK, Europe, and Australia. The platform emphasizes curated brand assortments, shopping inspiration, and personalized recommendations for discovering the world’s latest styles. Lyst is headquartered online with a strong emphasis on fashion discovery and shopping across men's and women's categories.