Marin Software

Performance

About Marin Software

Marin Software is a marketing technology company focused on performance advertising across multiple channels. It offers tools and solutions for planning, managing, and optimizing paid search, paid social, retail media, and app advertising, helping advertisers improve efficiency and lift across platforms. The company operates globally, with emphasis on data-driven optimization and cross-channel attribution to maximize campaign performance. Recent news indicates Marin Software was acquired by Zax Capital, signaling a strategic shift and continued emphasis on AI-enabled marketing innovations.